Our dietary choices have a great impact on our health, the environment, animal welfare/right and society.
The number of vegetarians, vegans and people who decide to reduce their consumption of animal products is on the rise.
Even though vegetarianism/veganism is not so spread out in Japan as in other Western countries yet,
the introduction of vegan menus is a necessary step to make better Japan and world.
It is our mission to provide support for restaurants, companies and institutions in the creation of vegan choices.
For the planet, for the animals, and for ourselves.
The idea for Vege Project was born in 2013 through Haruko Kawano’s desire to make her university’s cafeterias vegan friendly. Since, vegan options have been introduced to the menu list of every university in Kansai and Hokuriku regions that are run by Coop. Also more and more university’s cafeterias follow this movement with students’ collaborations.
Today, Vege Project Japan embodies the same vision “Vegetarian/Vegan choices made easier” with wider horizons. Considering sustainability, the concept of vegetarianism and veganism is important. In Japan, however, it is quite difficult to choose this lifestyle. That is why, we are making Japan more vegetarian and vegan friendly place, using business opportunities and supporting restaurants, food related businesses, schools and cities to make the most out of this trend. We have been involved in making veggie “choices” in Japan.